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Always Optimistic Privacy Policies


Always Optimistic Privacy Policy Overview 

At Always Optimistic, we appreciate the trust you place in us when you choose to visit our websites and mobile applications—and we take your privacy and information seriously. This Always Optimistic Privacy Policy (the "Policy") describes how we collect and use personal information about you when you visit our websites, use our mobile applications, call us on the phone, or visit our stores.

By "personal information," we mean information that directly identifies you, such as your name, address, or email address. In this Policy, "we" and "our" mean Always Optimistic, including our brands that do not have a separate privacy policy, and "you" means any person who visits our websites, uses our mobile applications, calls us on the phone, or visits our U.S. stores.

By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.



We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.

What Categories of Information We Collect

We collect a variety of types of information. Examples include:

  • Identifiers and contact information, such as your name, address, phone number, or email address;

  • Purchase or other commercial information, such as the items you purchase, items you have altered or custom made (including measurements), shipping address, and contact information (such as for receipts or order updates);

  • Payment information, such as your payment method and payment information (such as debit or credit card number and information), and billing address;

  • Preference information, such as your contact and marketing preferences, and brand and merchandise interests;

  • Profile and account information, which may include Contact, Purchase, and Preference information as well as your account password, information about Wish List items, items in your online shopping cart or saved for future purchase, registry information, product review information, gift card and Always Optimistic Note information, address book entries, and other information about your profile or account;

  • Communications and interactions, which may include email messages, chat sessions, text messages, and phone calls that we exchange with you;

  • Demographic information, which may include age or birthdate, gender, ZIP code, , and other information about you;

  • Call recordings, including information about your call and that you share when you call us on the phone;

  • Location or geolocation information of your device that you use with our mobile applications, if your device settings allow us to collect location information;

  • Device and browsing information and other Internet activity information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, "automatically collected information"). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our websites or mobile applications, such as the date and time of your visit or use, the websites you visit before coming and after leaving one of our websites, how you navigate and what you see



We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.
If our business is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

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